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To Survive Uncertainty, Companies Must Recommit to Identifying the Right Customers
Strategy Digital ArticleCreate value for the customers who will create value for you. -
A New Framework for Going Viral
Sales and marketing Digital ArticleThis research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential. -
Winning the Right Customers Isn’t Just a Sales Issue
Sales Digital ArticleA successful go-to-market strategy requires good communication from the C-suite. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
What the Like Button Can Teach Us About Innovation
Innovation Magazine ArticleThe process is more accidental than people think. -
Are You Missing Growth Opportunities for Your Platform?
Growth strategy Magazine ArticleFour ways to scale. -
How Salespeople Game the System
Sales and marketing Magazine ArticleHere’s what to look out for. -
How to Marry Process Management and AI
Process management SpotlightMake sure your people and your technology work well together. -
AI and Organizational Transformation
Management Digital ArticleProcess management has long been a go-to method for achieving the improvements in operational performance that stakeholders constantly demand. By applying... - SPONSORED CONTENT FROM Wipro
The Human Factor: AI-Powered Customer-First Strategies in Banking and Financial Services
Customer strategy ResearchWhite Paper Sponsored By Wipro -
The UnitedHealthcare CEO Shooting Should Be a Turning Point for Corporate America
Business and society Digital ArticleLeaders must take a step back and recognize some of the key failures that have led to the public’s growing discontent with big business. -
Taylor Swift and the Strategic Genius of the Eras Tour
Strategy Digital ArticleThe highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy. -
Preventing the Next Great Resignation
Social and global issues Magazine ArticleHighlights from this issue -
Reducing the Risks of Corporate Activism
Social and global issues Magazine ArticleHow to avoid alienating your customers when supporting a social cause. -
Scaling Up Transformational Innovations
Innovation Magazine ArticleLessons for the C-suite -
Personalization Done Right
AI and machine learning Magazine ArticleThe five dimensions to consider—and how AI can help -
3 Traps on the Way to Becoming a Customer-Centric Company
Sales Digital ArticleLessons from 1,000 transformation projects over the past 25 years. - SPONSORED CONTENT FROM Nice
Improving Customer Service with Artificial Intelligence
Generative AI ResearchPulse Survey Sponsored By Nice -
4 Steps That Can Optimize Your Sales Process
Sales Digital ArticleHow one company built a smarter, more efficient system. -
Digital Twins Can Help You Make Better Strategic Decisions
Customer strategy Digital ArticleTwo case studies show how they can improve outcomes.
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AI First: The Playbook for a Future-Proof Business and Brand
Management Book32.00View Details AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... -
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Management Book32.00View Details Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?... -
The Activator Advantage: What Today's Rainmakers Do Differently
Management Book35.00View Details A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the... -
Harvard Business Review Sales Management Handbook Toolkit
Management Book150.00View Details Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,... -
OCP: From Delivering Performance Excellence to Sustainable Value
Management Case Study11.95View Details Founded in 1920 in Morocco, OCP is the world's largest producer of phosphate and phosphate-based products and it is one of the largest phosphate, fertilizer,... -
Nike's Consumer Direct Offense Strategy: A Hit Or A Miss?
Management Case Study11.95View Details Set in 2024, this case examines Nike's adoption of the Consumer Direct Offense (CDO) strategy to accelerate the growth and impact of its direct-to-consumer... -
Nexent Systems: The Case of the Product Roadmap Blues
Management Case Study11.95View Details Samantha Green, a product manager at Nexent Systems, faced the challenge of thoroughly revising her 2024 product roadmap for Nexent ECM following critical... -
Uber Clean: Creating an Uber for Laundry
Management Case Study11.95View Details In late 2021, Uber was considering a growth opportunity by entering the laundry and dry-cleaning market through a service named Uber Clean, designed to... -
Sheng Siong Supermarket in Singapore: A unique values-based advantage?
Management Case Study11.95View Details Founded by Lim Hock Chee in 1985, Sheng Siong has evolved from a humble grocery store into a leading supermarket chain in Singapore, renowned for its... -
VidMorph: Pricing Strategy for a SaaS Product
Management Case Study11.95View Details The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its... -
Hello Tractor: How a Nigerian agritech decides to pivot
Management Case Study11.95View Details By the end of 2020, Hello Tractor is one of the most transformative tech startups in Africa. Founded by CEO Jehiel Oliver in 2015, the startup is celebrated... -
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Management Book35.00View Details It's time for companies to rethink their growth logic. Business relationships are still dominated by a narrow perspective--trying to match products to... -
The Harvard Business Review Sales Management Handbook: How to Lead High-Performing Sales Teams
Management Book29.99View Details Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,... -
Personalized: Customer Strategy in the Age of AI
Management Book32.00View Details In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers want personalized experiences,... -
Ferrari's Lifestyle Gambit: Balancing Exclusivity and Accessibility
Management Case Study11.95View Details Benedetto Vigna, Ferrari's CEO, was thinking about the company's February 2022 debut of its ready-to-wear collection at Milan Fashion Week. Since being... -
Chi Forest: Taking on Coca-Cola
Management Case Study11.95View Details "Chi Forest, a beverage company founded in 2016, breathed new life into the long-unchallenged Chinese beverage market with its innovative, internet-focused... -
Honeygrow: Stirring Up the Perfect Expansion Strategy
Management Case Study11.95View Details Honeygrow, a healthy food chain, has seen steady growth since opening its first location in Philadelphia in 2012. Justin Rosenberg, founder and chief... -
Domino's Pizza: Digital Transformation in the Pizza Industry
Management Case Study11.95View Details This case is an instructional tool illustrating how innovation can transform a business in the areas of customer relationship management, technology,... -
Tesla's Evolution: Mass Market Electric Vehicles?
Management Case Study11.95View Details Tesla finds itself at a critical juncture as it grapples with intensifying competition in the U.S. electric vehicle (EV) market and potentially waning... -
Nova Post: Expanding Horizons Amid War in Ukraine
Management Case Study11.95View Details This case examines Nova Post's strategic response to the challenges posed by the Russian full-scale military invasion into Ukraine in 2022, focusing on...
