“Good” Companies Launch More New Products

Corporate social responsibility is becoming a clear priority: More than 6,000 companies in 135 countries have adopted the UN’s Global Compact, agreeing to align their operations with 10 principles relating to human rights, labor, environment, and corruption. But CSR remains controversial because of its impact on the bottom line. Critics charge that it saps firms—and shareholders—of capital. Proponents argue that it attracts consumers, enhances customer satisfaction, and bolsters public relations.