
Mitch Dobrowner
Summary.
In April 2021 two employees serving on a diversity, equity, and inclusion committee at the software company Basecamp posted an apology on the company’s internal chat platform. Along with others at Basecamp, the two had previously contributed to the so-called Best Names Ever list, an internal compilation of “funny sounding” customer names. Now they argued that such a practice was deeply problematic, serving to uphold systems of racial supremacy and extreme actions such as hate speech and genocide.