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The Strategic Genius of Taylor Swift
Strategy Magazine ArticleHer success is about much more than her music—and innovators can learn from it. -
Life’s Work: An Interview with Laird Hamilton
Innovation Magazine ArticleThe big-wave surfing pioneer talks about innovation and risk, effective collaboration, and coaching high performers to even greater heights. -
Recalibrate Your Strategy in China with This Framework
International business Digital ArticleThis 2×2 will help your company navigate Beijing’s priorities and political sensitivities. -
Taylor Swift and the Strategic Genius of the Eras Tour
Strategy Digital ArticleThe highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy. -
How to Use Games to Build Relationships with Your Customers
Sales and marketing Digital ArticleBrands that dismiss games as a niche interest are missing out on one of the most powerful media channels available today. -
Life’s Work: An Interview with Connie Chung
Careers Magazine ArticleThe former news reporter and anchor on challenges in a white-male-dominated industry -
Tom Brady on the Art of Leading Teammates
Collaboration and teams SpotlightThe NFL great explains how he motivated himself and fellow players. -
Life’s Work: An Interview with Darius Rucker
Career transitions Magazine ArticleThe popular singer looks back on breaking into country music and how the industry has changed. -
How Marketers Choose College Athlete Influencers
Marketing SpotlightHere are the characteristics that matter most. -
Winning at Influencer Marketing
Management Digital ArticleOver the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,... -
Life’s Work: An Interview with Viola Davis
Personal resilience Magazine ArticleThe acclaimed actress overcame a childhood of poverty, abuse, and racism. -
Life’s Work: An Interview with Chris Paul
Mentoring Magazine ArticleTakeaways from a leading NBA player’s long career in basketball -
Tackling the Problem of Subscribers Who Binge…Then Bail
Customer strategy Digital ArticleThree strategies to help streaming services reduce subscriber churn. -
Life’s Work: An Interview with Chita Rivera
Career coaching Magazine ArticleAt 90 the Broadway star reflects on her career arc. -
Life’s Work: An Interview with Patti Smith
Personal growth and transformation Magazine ArticleThe ’70s icon looks back on her career in rock-and-roll and writing. -
Life’s Work: An Interview with Ron Howard
Creativity Magazine ArticleThe well-known child actor, now an award-winning director, talks about his career arc. -
Is Journalism the Right Career for You?
Career planning Digital ArticleSix journalists share their advice. -
Life’s Work: An Interview with Jann Wenner
Entrepreneurship Magazine ArticleLessons from five decades of magazines and music -
Life’s Work: An Interview with Jerry Rice
Managing yourself Magazine ArticleThe NFL wide receiver on becoming the best he could be -
Life’s Work: An Interview with Misty Copeland
Career planning Magazine ArticleThe first Black female principal dancer at American Ballet Theatre on the arc of her career
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Lingban: AI Content Generation in the Audio Industry
Management Case Study11.95View Details Beijing LingbanAIaaS Technology Co., Ltd. ("Lingban") was founded in 2014 with a focus on intelligent speech technology. In its early years, the company... -
Uniting Worlds: Microsoft's Acquisition of Activision
Management Case Study11.95View Details Set in 2023, this case explores the merger between Microsoft Corporation (Microsoft) and Activision Blizzard, Inc. (Activision), two of the largest companies... -
Behind the Box Office: Decoding Movie Magic
Management Case Study11.95View Details This case places students in the shoes of a movie industry executive at Universal City Studios LLC navigating uncertainties around future movie creation.... -
YouTube: Bidding for NFL Sunday Ticket
Management Case Study11.95View Details In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.'s video- sharing... -
Alex Mahon: Driving Change at the UK's Channel 4--and Beyond
Management Case Study11.95View Details This case focuses on the leadership of Alex Mahon, CEO of British public service television broadcaster Channel 4. Mahon took the helm at Channel 4 in... -
Stephanie Linnartz at Under Armour: Reigniting Growth
Management Case Study11.95View Details Delving into the evolution of Under Armour Incorporated (UA) from a promising contender in the sportswear industry to a company that aggressively pursued... -
LEGO: A Game of Tensions and Paradoxes
Management Case Study11.95View Details The case presents the strategic dilemma faced by the company's leaders, especially Jorgen Vig Knudstorp, Executive Chairman of the LEGO Brand Group. In... -
RedBird Capital Partners
Management Case Study11.95View Details In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners ('RedBird') has helped orchestrate a high-profile deal in... -
Saudi Arabia: Transforming the Tourism Experience
Management Case Study11.95View Details In May 2024, the global tourism industry was experiencing a significant recovery, with international tourism projected to surpass pre-pandemic levels.... -
Negotiating with Data: Analytics FC (A)
Management Case Study11.95View Details Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support... -
Negotiating with Data: Analytics FC (B)
Management Case Study5.00View Details Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support... -
Thomas Muller: Mr. Bayern Munich
Management Case Study11.95View Details In 2024, FC Bayern Munich superstar Thomas Muller announced his retirement from German national football. His contract with Bayern Munich runs through... -
Lawn Bowling at the Komodo Dragon Resort: Negotiating a Deal in Indonesia
Management Case Study11.95View Details Jerry Michaels, a retired entrepreneur from Australia, found an opportunity to develop a lawn bowling facility in Bali. The Komodo Dragon Resort (KDR)... -
Adidas AG: The Yeezy Partnership
Management Case Study11.95View Details In 2013, Germany-based athletic products maker Adidas AG (Adidas) formed a partnership with rapper Kanye West (who legally changed his name to Ye in October... -
Lincoln Ice Hockey Association: Growing Hockey in the Heartland
Management Case Study11.95View Details Griffin Gale, an advertising professional and hockey enthusiast, was dedicated to growing the sport of ice hockey in Lincoln, Nebraska, through his work... -
Corus Entertainment Inc.: Should They Go Over-the-Top?
Management Case Study11.95View Details In 2019, Corus Entertainment Inc. (Corus), a Canadian television and media company, faced significant challenges from the rise of over-the-top (OTT) streaming... -
The Hidden Game: Uncovering the Business of Sports
Management Case Study8.95View Details The global sports industry extends far beyond the matches and events witnessed by spectators. This study uncovers the intricate business ecosystem underlying... -
Real Madrid Club de Futbol
Management Case Study11.95View Details On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title-more than double the tally of the nearest competitor. Under... -
From Neverkusen to Meisterkusen:* Building a Winning Organization at Bayer Leverkusen
Management Case Study11.95View Details This case follows Bayer Leverkusen football team through 2018-2024, as Fernando Carro takes the helm and makes organizational changes. Led by CEO Fernanda...
