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Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling
Scaling entrepreneurial ventures Magazine ArticleAlignment on mission and values, commitment to collaborative candor, and emphasis on employee share ownership has allowed the cosmetics company to thrive. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Is AI the Right Tool to Solve That Problem?
AI and machine learning Digital ArticleDespite the recent hype, AI is only successful in solving problems with very specific features. -
Manage Capital Investments Like a Supply Chain
Project management Digital ArticleCompanies tend to manage capital projects as a single behemoth — which is why they often don’t go as planned. -
Research: When Prototypes Don’t Yield Useful Insights
Entrepreneurship ResearchA study of digital healthcare startups found that successful firms avoided prototypes early. -
How to Decide Which Innovation Projects to Greenlight
Organizational decision making ResearchA study of different decision-making modes suggests which processes work best in different situations. -
So You Want to Be a Product Manager
Product management Digital ArticleHow to determine if it’s the right career for you. -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too. -
How Great Product Managers Facilitate Collaboration
Product management Digital ArticleFive steps to help you enhance the discovery process and deliver products that meet both customer needs and business goals. -
The CEO of Abbott on Revamping Its Breakthrough Diabetes Device
Innovation Magazine ArticleUnsatisfied with the initial response, the company doubled down on the patient experience. -
Will That Marketplace Succeed?
Web-based technologies Magazine ArticleBefore launching or investing in one, ask these critical questions. -
Disclosing Downstream Emissions
Environmental sustainability Magazine ArticleWhen are companies accountable for customers’ use of their products? -
How Your Business Should Tap into the Creator Economy
Social marketing Digital ArticleInfluencer marketing is upending established customer-facing businesses. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
Winning at Influencer Marketing
Management Digital ArticleOver the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,... -
The Myths and Realities of Being a Product Manager
Product management Digital ArticleAspiring PMs must be cautious about what advice they take as gospel. -
Research: Why People Really Buy Upcycled Products
Environmental sustainability Digital ArticleCreativity is more of a selling point than sustainability. - SPONSORED CONTENT FROM PTC
Amplifying Performance with an Asset-Centric Approach to Digital Transformation
Digital transformation ResearchBriefing Paper Sponsored by PTC -
How to Market Sustainable Products
Environmental sustainability Magazine ArticleThree paths to success
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Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
JPMorganChase: Leadership in the Age of GenAI
Management Case Study11.95View Details -
Ciovita apparel: Cycling towards strategic growth for a South African startup
Management Case Study11.95View Details The case follows the South African cycling apparel company Ciovita as they face growth opportunities post-pandemic in 2021. The company is fresh off a... -
Lingban: AI Content Generation in the Audio Industry
Management Case Study11.95View Details Beijing LingbanAIaaS Technology Co., Ltd. ("Lingban") was founded in 2014 with a focus on intelligent speech technology. In its early years, the company... -
Wasabi Technologies (B)
Sales & Marketing Case Study5.00View Details Set in 2019, the "Wasabi Technologies (A)" case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts.... -
Nexent Systems: The Case of the Product Roadmap Blues
Management Case Study11.95View Details Samantha Green, a product manager at Nexent Systems, faced the challenge of thoroughly revising her 2024 product roadmap for Nexent ECM following critical... -
American Home Products: Signal Detection (A)
Management Case Study11.95View Details This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal... -
American Home Products: Signal Detection (B)
Management Case Study5.00View Details This case set examines the challenges that leaders at American Home Products Corporation (AHP) face after evidence surfaces regarding potentially fatal... -
Intenseye: Powering Workplace Health and Safety with AI (B)
Technology & Operations Case Study5.00View Details Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile.... -
Inevitable: Inside the Messy, Unstoppable Transition to Electric Vehicles
Management Book32.00View Details A sweeping portrait of the EV transformation and what it means for all of us. The question is no longer if electric vehicles will happen, or even when... -
Patel Brothers: The Legacy and Challenges of a 50-Year-Old Retail Brand Serving the Indian Diaspora in the US
Management Case Study11.95View Details Set in 2024, the case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run enterprise, comprises... -
Tencent Games
Management Case Study11.95View Details For years, Tencent Games, a division of China's largest internet company, had taken the lion's share of revenue in the global gaming market with blockbuster... -
Hugging Face (B): Growing AI and the Platform
Technology & Operations Case Study5.00View Details This supplement to the A case includes Hugging Face's developments from May 2022 through October 2024. -
Coding User Interfaces with AI
Management Case Study8.95View Details It's a great time to be a creatively confident general manager, whether you're a product manager, a team lead, or in some similar role. AI has made it... -
GravaStar: Forging a Mecha-Style Consumer Electronics Brand
Management Case Study11.95View Details In 2019, the global consumer electronics market surpassed US $1 trillion. However, mainstream products showed homogenization in functionality and design.... -
Personalized: Customer Strategy in the Age of AI
Management Book32.00View Details In a world where consumers expect more--instantly and seamlessly--personalization is a strategic imperative. Consumers want personalized experiences,... -
Saving Griffin
Management Case Study11.95View Details This case is designed to introduce general management students to applied digital transformation at the program level. The Griffin Program is a midsized... -
Customer Experience Mapping
Management Case Study8.95View Details This note is specifically focused on customer experience (CX) mapping for work in digital product management. In digital, there's a major focus on the... -
The Jobs of Design
Management Case Study8.95View Details Generalists need to understand enough about the key disciplines in their companies to effectively engage with their collaborators. That doesn't mean being... -
NTT DATA Innovation Centers: Creating Value For Customers Through Co-creation
Management Case Study11.95View Details By March 2022, the board of NTT DATA Group Corporation (NTT) had identified "innovation centers" as a critical investment priority of its midterm management...
