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To Survive Uncertainty, Companies Must Recommit to Identifying the Right Customers
Strategy Digital ArticleCreate value for the customers who will create value for you. -
A New Framework for Going Viral
Sales and marketing Digital ArticleThis research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential. -
Fixing Chatbots Requires Psychology, Not Technology
Customer service Digital ArticleSix strategies for getting people to love—and buy from—your AI chatbot. -
How to Get Celebrity Investors to Back Your Business
Sales and marketing Digital ArticleHigh-profile shareholders bring more than money—they bring reputation. -
Winning the Right Customers Isn’t Just a Sales Issue
Sales Digital ArticleA successful go-to-market strategy requires good communication from the C-suite. -
Does the Chief Marketing Officer Role Need an Update?
Marketing Digital ArticleDigital technologies, data, and AI are making the job more demanding and complex. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
How Gen AI Is Transforming Market Research
AI and machine learning Magazine ArticleA guide to the most promising opportunities. -
The Commissioner of the WNBA on Transforming the League Ahead of a Breakout Season
Strategy Magazine ArticlePrioritizing players and digital infrastructure led viewership to nearly triple. -
What Salespeople Need from Leaders—at Each Stage of Their Careers
Sales team management Digital ArticleCreate a more personalized, realistic approach to growth. -
Setting a Pricing Strategy Amid Ever-Changing Tariffs
Government Digital ArticleThere are options beyond simply raising your prices or absorbing extra costs. -
Research: How to Advertise to Distracted Consumers
Advertising Digital ArticleIn a world full of distractions, your best strategy may be to embrace them. -
3 Mistakes to Avoid When Setting Incentives for Sales Teams
Sales and marketing Digital ArticleSalespeople with a purpose beyond making money outsell those who are focused exclusively on targets and quotas. -
Research: How Retailers Respond When Brands Start Selling Direct
Sales and marketing Digital ArticleAnd how suppliers can maintain crucial relationships when pursuing new channels. -
How One Company Used AI to Broaden Its Customer Base
Sales Digital ArticleLessons from SAP’s efforts to reach small- and medium-sized enterprises. -
How Should Gen AI Fit into Your Marketing Strategy?
AI and machine learning Digital ArticleThree questions to answer. - SPONSORED CONTENT FROM SAS
Cultivating Customer Trust with Analytics and Martech Webinar
Technology and analytics ResearchWebinar Sponsored by SAS -
How Salespeople Game the System
Sales and marketing Magazine ArticleHere’s what to look out for. -
AI Agents Are Changing How People Shop. Here’s What That Means for Brands.
AI and machine learning Digital ArticleWhat retail companies need to know about AI agent optimization. -
5 Gen AI Myths Holding Sales and Marketing Teams Back
Sales and marketing Digital ArticleMyth 1: The technology is only useful at the initial stages of identifying customers.
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G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802
Management Book30.00View Details Twelve timeless principles for building a business, from the founders of Beekman 1802. Have you ever wanted to create a business that's not only good... -
AI First: The Playbook for a Future-Proof Business and Brand
Management Book32.00View Details AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... -
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Management Book32.00View Details Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?... -
The Activator Advantage: What Today's Rainmakers Do Differently
Management Book35.00View Details A proven approach used by today's best professional service partners to win, retain, and grow client relationships. There is a growing problem in the... -
Tariffs and Trade 2025: Articles and Strategy Questions for Every Business to Consider
Management Tool49.99View Details Tariffs are a critical factor influencing supply chains, contracts, and overall business strategies. In "Tariffs and Trade 2025: Articles and Strategy... -
The Marketing Mastery Collection: Winning Customers in the Age of Personalization, Data, and AI
Management Special Offer85.00View Details Essential insights for personalization, strategy, and growth. Marketing is evolving at an unprecedented pace. To stay ahead, today's marketing leaders... -
Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
Harvard Business Review Sales Management Handbook Toolkit
Management Book150.00View Details Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,... -
JPMorganChase: Leadership in the Age of GenAI
Management Case Study11.95View Details -
HBR Guide to Data Analytics Basics for Managers Toolkit, Updated and Expanded
Strategy & Execution Book79.95View Details Newly Updated and Expanded. Today's business environment brings with it an onslaught of data, but leaving the analysis to others in your company just... -
Ciovita apparel: Cycling towards strategic growth for a South African startup
Management Case Study11.95View Details The case follows the South African cycling apparel company Ciovita as they face growth opportunities post-pandemic in 2021. The company is fresh off a... -
Operations Science: Offering Timely Reviews on Scientific Papers
Management Case Study11.95View Details The Editor-in-Chief of a scientific journal is wondering how to reduce the review cycle times to offer timely feedback to authors and improve the stature... -
Nike's Consumer Direct Offense Strategy: A Hit Or A Miss?
Management Case Study11.95View Details Set in 2024, this case examines Nike's adoption of the Consumer Direct Offense (CDO) strategy to accelerate the growth and impact of its direct-to-consumer... -
Flipkart: Leveraging Customer Analytics
Management Case Study11.95View Details Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated... -
Wasabi Technologies (B)
Sales & Marketing Case Study5.00View Details Set in 2019, the "Wasabi Technologies (A)" case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts.... -
Uniting Worlds: Microsoft's Acquisition of Activision
Management Case Study11.95View Details Set in 2023, this case explores the merger between Microsoft Corporation (Microsoft) and Activision Blizzard, Inc. (Activision), two of the largest companies... -
Behind the Box Office: Decoding Movie Magic
Management Case Study11.95View Details This case places students in the shoes of a movie industry executive at Universal City Studios LLC navigating uncertainties around future movie creation.... -
YouTube: Bidding for NFL Sunday Ticket
Management Case Study11.95View Details In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.'s video- sharing... -
Learning (and Unlearning) as a Strategy: How Multiply Group Transformed from a Marketing Agency to a Global Investment Holding Company
Management Case Study11.95View Details This case offers a platform to discuss (1) how businesses can develop a learning culture that fuels growth and creates a lasting competitive advantage,... -
B-Quik In The Fast Lane: Building A Customer Service Brand In Thailand's Automobile Industry
Management Case Study11.95View Details Students will gain practical insights into building a customer-service brand and differentiating it in a fragmented market. They will apply frameworks...
