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Customers today use an average of six channels during the buying process, and the number of channels available to customers is only increasing, both for B2C and B2B customers. Competition for customers has increased as margins have tightened. So in the age of increasing channels, digital marketing, and ecommerce, what does this mean for sales […]

Customers today use an average of six channels during the buying process, and the number of channels available to customers is only increasing, both for B2C and B2B customers. Competition for customers has increased as margins have tightened. So in the age of increasing channels, digital marketing, and ecommerce, what does this mean for sales […]