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A New Framework for Going Viral
Sales and marketing Digital ArticleThis research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential. -
What the Like Button Can Teach Us About Innovation
Innovation Magazine ArticleThe process is more accidental than people think. -
Why Moderators Can’t Protect Online Communities on Their Own
Social and global issues Digital ArticleAn analysis of 18 years of data on user behavior and its moderation reveals that the failure stems from five common misconceptions about toxicity. -
Why Marketers Are Spending Less on Social Media
Sales and marketing Digital ArticleA survey of nearly 300 marketing executives found social media investments at a seven-year low. -
When It Comes to Influencers, Smaller Can Be Better
Marketing Magazine ArticleCompanies that rely on celebrities with lots of followers are missing out. -
There Really Is a “Sales Gene”
Sales and marketing Magazine ArticleOf the employees we studied, those with superior sales performance were genetically different from the rest of the group. -
The New Rules of Marketing Across Channels
AI and machine learning Digital ArticleStrategies for navigating a new kind of communication landscape: the “echoverse.” -
Why the Influencer Industry Needs Guardrails
Marketing SpotlightAnd how to professionalize a maturing practice -
Should Your Brand Hire a Virtual Influencer?
Marketing SpotlightRelying on AI-generated personalities can be a low-risk, high-engagement strategy. -
What Makes a Successful Celebrity Brand?
Marketing SpotlightStars are using their influencer status to launch their own products and capture more profits for themselves. -
We’re All Influencers Now
Social media Magazine ArticleHighlights from this issue -
How Marketers Choose College Athlete Influencers
Marketing SpotlightHere are the characteristics that matter most. -
Winning at Influencer Marketing
Management Digital ArticleOver the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,... -
6 Ways AI Could Disrupt Your Business
AI and machine learning Digital ArticleAsk these questions now to plan for the challenges ahead. -
How GenAI Can Help Companies Go Beyond Social Listening
AI and machine learning Digital ArticleThe more organizations use generative AI to understand consumers, the more they’ll be able to tap its power. -
E-Commerce Platforms Must Prioritize the Consumer-Influencer Relationship
Social media Digital ArticleTurn the emotional relationships your company has with its followers into revenue. -
Threads Foreshadows a Big — and Surprising — Shift in Social Media
Technology and analytics Digital ArticleBeing able to instantly port over your Instagram followers — and the accounts you follow — hints at the promise of open-protocol platforms. -
How the Best Brand-Influencer Partnerships Reach Gen Z
Sales and marketing Digital ArticleFive lessons from companies leaning into the creator economy. -
Should You Start a Generative AI Company?
Technology and analytics Digital ArticleTwo questions entrepreneurs need to answer before launching a new venture. -
How Tech Is Transforming Entry-Level, Customer-Facing Jobs
IT management Digital ArticleTakeaways from a survey of more than 800 customer service reps.
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Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
Governing Sustainability in a Shifting Context (A)
Management Case Study11.95View Details In early 2025, boards of directors had to rethink corporate responsibility and sustainability efforts amid rapidly-shifting social, legal, regulatory,... -
Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra
Management Case Study11.95View Details For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position... -
Silicon Valley Bank: Gone in 36 Hours
Management Case Study11.95View Details This case examines factors contributing to the collapse of Silicon Valley Bank (SVB) in March 2023, an event as unpredicted as it was quick. SVB funded... -
Snapchat's Dilemma: Growth or Financial Sustainability
Management Case Study11.95View Details By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap... -
The Coming One: Revitalizing the Brand of a Variety Show
Management Case Study11.95View Details The digital entertainment industry had burgeoned with the advancement in streaming media technology and the growing popularity of social media. In 2019,... -
Alain Passard: The Fire Whisperer
Management Case Study11.95View Details What is the secret sauce that has powered chef Alain Passard's uninterrupted success for the last 35 years on the global stage and retained three Michelin... -
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Management Book30.00View Details A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.... -
JBL × Doja Cat: Branding Through Culture-Making
Management Case Study11.95View Details In 2022, Doja Cat walked the red carpet for the sixty-fourth annual Grammy Awards in Las Vegas, Nevada, wearing a blinged-out JBL speaker as her only... -
Ēvolvō: The Marketing Mix to Scale a Fitness Business
Management Case Study11.95View Details In early 2020, Daniela Suarez, a dynamic fitness entrepreneur, opened a successful studio in downtown Montreal, earning a loyal clientele with her energy... -
Allegations of Sexual Harassment in the Social Media Era
Management Case Study11.95View Details Heather Fuong is the assistant director of development and communications for Preserve, a fictional national nature conservancy non-profit. She has (somewhat... -
Maisha: Are Social Media Marketing and Sales Promotion Enough for a Lifestyle Brand to Grow?
Management Case Study11.95View Details Maisha by Esha, a fashion-and-lifestyle brand based in Ahmedabad, India, was founded in 2018 by Esha Shah-Vora; her father, Nayan Shah; and her husband,... -
The Age of Outrage: How to Lead in a Polarized World
Management Book32.00View Details A first-of-its-kind look at the outrage gripping organizations worldwide--and how leaders can respond to it. Outrage is everywhere--on the left and on... -
Keepsie Kits: Growing a Sustainable Travel Products Company
Management Case Study11.95View Details In May 2024, the founder of Keepsie Kits was planning for the future of her sustainable travel products company, based in Toronto, Canada. She had launched... -
The Year in Tech, 2025: The Insights You Need from Harvard Business Review
Management Book22.95View Details A year of HBR's essential thinking on tech--all in one place. Generative AI, biometrics, spatial computing, electric vehicles--new technologies like these... -
Bombay Shaving Company: Bullying Through the "Never Get Bullied" Campaign
Management Case Study11.95View Details In April 2024, Shantanu Deshpande found his company embroiled in a controversy on social media, the origin of which was a print advertisement by the company... -
The Inbox Exercise: Performance Evaluation at ConsultSinga (A)
Management Case Study11.95View Details In this Inbox Exercise, students are to assume the role of Kiran Kamdar, a new analyst at a hypothetical consultancy company called ConsultSinga, and... -
The Inbox Exercise: Performance Evaluation at ConsultSinga (B)
Management Case Study5.00View Details In this Inbox Exercise, students are to assume the role of Kiran Kamdar, a new analyst at a hypothetical consultancy company called ConsultSinga, and... -
Mercado Bitcoin: M&A, IPO, or Series B?
Management Case Study11.95View Details In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a... -
Moon Creative Lab: Mitsui's venture studio
Management Case Study11.95View Details This case follows the steps taken by Kaichi Yokoyama, Moon Creative Lab's CEO, to establish the entity as a pioneering venture studio and entrepreneurial...
