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Taylor Swift and the Strategic Genius of the Eras Tour

December 6, 2024
Asanka Ratnayake/Getty Images

On December 8, in Vancouver, Canada, Taylor Swift will wrap up her record-breaking Eras Tour. The numbers tell part of the story: Swift’s tour has spanned more than 150 shows across five continents, has likely grossed more than $2 billion, and generated more than $10 billion impact on local economies. It has surpassed Elton John’s 330-show Farewell Yellow Brick Road tour to become the highest-grossing tour in history.

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