Quando o senhor é solicitado a cumprir metas impossíveis

Maio 7, 2025

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John, o CRO de uma empresa de tecnologia apoiada por capital privado, enfrentou uma pressão crescente para atingir metas de vendas altíssimas vinculadas a uma aquisição. Ele sabia que as metas que lhe foram dadas eram inatingíveis. Dizer "sim" arriscava o esgotamento e o fracasso; dizer "não" arriscava sua credibilidade.

Luis Velasquez , MBA, PhD, is an executive coach who works with senior leaders and their teams to become more cohesive, effective, and resilient. He is the author of Ordinary Resilience: Rethinking How Effective Leaders Adapt and Thrive and the founder and managing partner of Velas Coaching LLC. He is also a leadership facilitator at the Stanford University Graduate School of Business, and a former university professor and research scientist. Connect with him on LinkedIn.

Jordan Stark , a Partner at Next Step Partners, is a CEO and C-Suite coach with over 30 years of experience helping leaders successfully navigate leadership at the top. She acts as a confidential sounding-board, a truth-teller, and a seasoned leadership expert, enabling senior leaders to scale effectively, build strong teams, and lead strategically. She also leads board evaluations, helping boards provide effective strategic oversight. Learn more about Jordan, connect with her on LinkedIn, or email her at jordan@nextsteppartners.com.

Read more on Managing yourself or related topics Leadership and managing people, Leadership development, Difficult conversations, Interpersonal communication, Interpersonal skills, Managing conflicts, Negotiating skills and Managing up

Quando o senhor é solicitado a cumprir metas impossíveis

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