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A New Framework for Going Viral
Sales and marketing Digital ArticleThis research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential. -
Fixing Chatbots Requires Psychology, Not Technology
Customer service Digital ArticleSix strategies for getting people to love—and buy from—your AI chatbot. -
How to Get Celebrity Investors to Back Your Business
Sales and marketing Digital ArticleHigh-profile shareholders bring more than money—they bring reputation. -
Winning the Right Customers Isn’t Just a Sales Issue
Sales Digital ArticleA successful go-to-market strategy requires good communication from the C-suite. -
Does the Chief Marketing Officer Role Need an Update?
Marketing Digital ArticleDigital technologies, data, and AI are making the job more demanding and complex. -
Balancing Digital Safety and Innovation
Product development Magazine ArticleHow user-centric product design can enable both. -
How Gen AI Is Transforming Market Research
AI and machine learning Magazine ArticleA guide to the most promising opportunities. -
Research: How to Advertise to Distracted Consumers
Advertising Digital ArticleIn a world full of distractions, your best strategy may be to embrace them. -
How One Company Used AI to Broaden Its Customer Base
Sales Digital ArticleLessons from SAP’s efforts to reach small- and medium-sized enterprises. -
How Should Gen AI Fit into Your Marketing Strategy?
AI and machine learning Digital ArticleThree questions to answer. -
Research: What Consumers Find Persuasive in Online Reviews
Sales and marketing Digital ArticleAn analysis of over 110,000 online reviews shows that persuasiveness depends on how frequently the item in question is likely to be purchased. -
Research: How Top Reviewers Skew Online Ratings
Consumer behavior Digital ArticleFrequent reviewers have more stringent standards, which can lower scores for high-quality products. Here’s how to fix that. -
Contract Negotiations Should Be Collaborative, Not Adversarial
Negotiation strategies Digital ArticleA survey of 937 organizations found that many remain stuck in a counterproductive approach to making deals. -
How to Create Products That Grow with Their Users
Design thinking Digital ArticleThe future belongs to the products that adapt to new contexts and create sustainable value over time. -
Taylor Swift and the Strategic Genius of the Eras Tour
Strategy Digital ArticleThe highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy. - SPONSORED CONTENT FROM NielsenIQ
The Challenges and Opportunities of Customer Journey Management in an Expansive Omnichannel Environment
Marketing ResearchPulse Survey Sponsored By NielsenIQ -
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
Marketing Digital ArticleA study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. - SPONSORED CONTENT FROM SAS
Optimizing the Use of Marketing Technology to Build Customer Trust Webinar
Marketing ResearchWebinar Sponsored by SAS -
Personalization Done Right
AI and machine learning Magazine ArticleThe five dimensions to consider—and how AI can help -
Design Products That Won’t Become Obsolete
Design thinking Magazine ArticleConsumers change and grow. Your offerings should, too.
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AI First: The Playbook for a Future-Proof Business and Brand
Management Book32.00View Details AI is going to change brand strategy and marketing forever. Are you ready? What does the rapid rise and astonishing rate of improvement of AI mean for... -
The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things
Management Book32.00View Details Porsches for soccer moms? Finance bros in Patagonia? Drive-through Starbucks? What happens when your growth strategy creates conflict between customers?... -
The Marketing Mastery Collection: Winning Customers in the Age of Personalization, Data, and AI
Management Special Offer85.00View Details Essential insights for personalization, strategy, and growth. Marketing is evolving at an unprecedented pace. To stay ahead, today's marketing leaders... -
Like: The Button That Changed the World
Management Book32.00View Details A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound... -
Harvard Business Review Sales Management Handbook Toolkit
Management Book150.00View Details Sales leadership essentials for an era of rapidly advancing digital technology. Managing an effective sales organization is key to revenue generation,... -
JPMorganChase: Leadership in the Age of GenAI
Management Case Study11.95View Details -
Operations Science: Offering Timely Reviews on Scientific Papers
Management Case Study11.95View Details The Editor-in-Chief of a scientific journal is wondering how to reduce the review cycle times to offer timely feedback to authors and improve the stature... -
Flipkart: Leveraging Customer Analytics
Management Case Study11.95View Details Flipkart is a large online retail platform operating in India. It seeks to use its promotional dollars more effectively by leveraging information generated... -
Uniting Worlds: Microsoft's Acquisition of Activision
Management Case Study11.95View Details Set in 2023, this case explores the merger between Microsoft Corporation (Microsoft) and Activision Blizzard, Inc. (Activision), two of the largest companies... -
Behind the Box Office: Decoding Movie Magic
Management Case Study11.95View Details This case places students in the shoes of a movie industry executive at Universal City Studios LLC navigating uncertainties around future movie creation.... -
YouTube: Bidding for NFL Sunday Ticket
Management Case Study11.95View Details In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.'s video- sharing... -
Uber Clean: Creating an Uber for Laundry
Management Case Study11.95View Details In late 2021, Uber was considering a growth opportunity by entering the laundry and dry-cleaning market through a service named Uber Clean, designed to... -
Bay6: A Fashion Opportunity
Management Case Study11.95View Details In June 2024, Masumi Vyas and Arya Dixit were deciding whether to launch Bay6, a sustainable women's clothing brand, in London, Ontario. To make this... -
Understanding Consumer Responses to Brand Activism
Management Case Study8.95View Details This technical note examines how consumers respond to brand activism, the growing phenomenon where brands take public stances on controversial sociopolitical... -
The Row: Can Quiet Luxury Grow without Becoming Loud?
Management Case Study11.95View Details Fashion brand The Row embodies "quiet" luxury, a concept that prizes high-quality, timeless pieces over conspicuous logos and up-to-the-minute designs.... -
Revolutionizing Sustainability: Ball Aluminum Cup's Impactful CSR-Driven Value Proposition
Management Case Study11.95View Details In October 2023, the global vice-president of marketing and partnerships at Ball Corporation (Ball), who was overseeing the company's aluminum cup business,... -
Xiaohongshu: E-Commerce Challenges and Strategies
Management Case Study11.95View Details Founded in 2013, Xiaohongshu had evolved from an online shopping guide into a major app. By August 2023, the platform had introduced the "buyer era,"... -
RedBird Capital Partners
Management Case Study11.95View Details In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners ('RedBird') has helped orchestrate a high-profile deal in... -
US Department of Health and Human Services: At the Heart of the Opioid Crisis
Management Case Study11.95View Details This case focuses on the opioid epidemic in the USA from historical and regulatory perspectives. It provides an overview of public health departments... -
Nukkad Tea Cafe: Combating the Taboo of Transgender Employees
Management Case Study11.95View Details Priyank Patel started his cafe, Nukkad Tea Cafe, to provide employment and agency to people from equity-deserving groups and to create a communal space...
